Our network consists of influencers, universities, charities, makers, designers, activists and brands. All of whom are at a different stage on their responsible fashion journey. We’ve nurtured and maintained extensive relationships across the fashion sector – both not-for-profit and commercial.

What they say…

‘Thank you once again for such an inspiring workshop. Students who participated from my tutor group are going to organise another swap shop for the whole year group and are going to launch the concept in assembly tomorrow.’  Y12 Teacher, John Roan School, Greenwich

‘We did the pop up last year and it was really successful so we couldn’t wait to be involved again.’  Ruth Summerfield, Creative Director, The Royal Trinity Hospice

‘Love Not Landfill has really got to know their audience. They create solutions that make it easy for those people to make some of the steps necessary to reduce the impact of clothes on the environment.’  Professor Rebecca Earley, Centre for Circular Design, University of the Arts London

‘Love Not Landfill never fail to find joyful ways to present second-hand and vintage clothing. Its particular skill lies in creating collaboration – between charities, artists and influencers – to attract new audiences to this incredibly important message: that we cannot afford to extract more resources from the planet to make new clothing that is then too quickly disposed of.’  Bel Jacobs, writer and speaker on climate change, animal rights and ethical fashion.

We love partnering with others: when we want the same thing, we can move mountains. Here are some of our current projects in development – get in touch if you’d like to join in or have some great ideas of your own!

REBOOTING CHARITY SHOPPING:

Second hand clothes are brilliant – but the charity shops that sell them need our support now more than ever. We’re working on a project to show how desirable second hand fashion can be, to draw young people into charity shops and to raise much-needed income for the charities involved. If you and your brand want to support charities in 2022, get in touch to find out how you can get involved.

REVERSING RETURNS:

Almost half of online shoppers return what they order, creating 2.2 million tonnes of waste every year (ref. Optoro Returns Logistics). If you, like us, think this makes no sense, get in touch to discuss our ideas about reducing the carbon impacts of all those returns, stopping clothes from ending up in landfill and keeping the value of all those perfectly reusable (and resaleable) clothes.

MERCHANDISE (RE)MANAGEMENT:

Brand merchandise is one of the largest sectors of the UK fashion industry and we’ve seen first-hand how much of it arrives unsold with textile recyclers. There are better ways to protect a brand’s reputation and equity than throwing all those clothes away – we’d like to upcycle unwanted merch into desirable pieces that young Londoners would wear proudly, and that would show brands’ commitment to keeping textiles out of landfill.

If you like the sound of these or have a problem you’d like us to help solve, we’d love to hear from you.

Love Not Landfill is a behaviour change campaign run by a small team at ReLondon. The campaign began as part of the European Clothing Action Plan (ECAP) as an activity designed to change the behaviour of London’s young people in how they buy, care for and dispose of clothes. Under the EU Life funding, the Love Not Landfill campaign grew to such an extent that when ECAP finished, ReLondon decided to continue the campaign as part of its efforts to help London meet the Mayor’s waste prevention and textile recycling targets.